Advertorial

The Lego Revolution

16 th & 17 th August, 2014

@ Kuala Lumpur Convention Centre (KLCC) (Hall 1 & 2)

One of the biggest rare toys collectors’ convention finally drops by at Kuala Lumpur.  For those who loves collecting Lego mini-figures, collections and many more should not miss this opportunity to check out the most unique and rarest items that will be on display (and might be in the auction category) at the convention. Numerous lego sets and collections will be at the convention and 20% off will be given on your second purchase of Lego.

CEO of Lego Brand - Jørgen Vig Knudstorp

CEO of Lego Brand – Jørgen Vig Knudstorp

What to know more about the Lego industry? Guess what? The organisers have a special guest just for all the Lego lovers out there as well as to those that are really keen about the Lego adventure; the CEO of the Lego Brand, Jørgen Vig Knudstorp will be at the convention on the 16th of August, to share his experience of Lego as well as the evolution of Lego Brand throughout the years. There are even more activities such as building your own Lego sets based on your own creative design and win great prizes such as a trip to Legoland Malaysia, Lego merchandise vouchers and loads of other items from the organisers to give away!

WIN A TRIP TO LEGOLAND MALAYSIA

Legoland Malaysia – STAND A CHANCE TO WIN EXCLUSIVE PASSES!

 

LEGOLAND Map

Legoland Map

Other than that, interested to own a rare Lego collection? There will be a bidding frenzy happening on both days, and the bidding prize starts at RM 300 & above. The highest bidder gets the item. The collections that will be on the bidding frenzy are the superheroes mini-figures, Star Wars collection, Harry Potter collection, any many more.

Star Wars collection

Star Wars collection

Lego Collections

Lego Collections

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Superheroes mini-figures

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Clone from Star Wars

The convention is not just about checking out the Lego collections, it is also about meeting new friends, sharing your ideas and build a Lego piece as team, or even getting inspiration.

Lego is one of the most valuable toy company in the world because of its uniqueness as well as fulfilling their brand values throughout the years that makes them this successful. Therefore, it would be an unfortunate event if you miss out for this convention.

Gentle reminder:

  • This event is FREE ADMISSION.
  • Happening on the 16th & 17th August 2014
  • The convention will be at Kuala Lumpur Convention Centre (KLCC)(Hall 1 & 2)
  • From 10am – 7pm

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Creative Brief

Advertising will [Verb] create awareness for The Lego Revolution convention; to inform the audiences’ when and where the convention will be held as well as the benefits the audience can gain from it.

[Target Customer]:

  • People age between 6 to mid-40s;
  • People who fans of Lego and collects them;
  • People who are willing to participate and enjoy the activities provided

[Product/Brand]:

  • The Lego Revolution

[Statement of Brief]:

  • Only displaying the Lego Brand items
  • Auction rare sets of Lego
  • The evolvement of the Lego Brand throughout the years
  • Building a community as well as excitement

[Support/Reason Why]:

  • The convention only emphasizes on Lego products.
  • Sales –  To be able to bid for the best price for rare Lego collections (items that are hard to find),
  • Exhibition – Displaying the most oldest, finest and most wanted Lego collection in the past and present.
  • Networking and building community – To meet with the creative director of the brand that will be sharing the history of the product as well as the specialty of it, building a set based on the individuals creative ideas and take pictures with the most rarest Lego set.

[“Selling Attitude” adjectives]:

  • Fun
  • Interesting

[Product/Brand] [Description of Brand Character]

  • Creativity
  • Learning
  • Quality